Researching companies and industries

Are you preparing to enter the job market or thinking of making a career change? If so, researching companies and industries is an essential part of the process. It is one of the first steps in terms of job search strategy. It’s important to have a basic understanding of what you might be getting into and what opportunities may be available. At, we have several resources to help you in this. In this article, we’ll discuss how to research companies and industries effectively so that you can make an informed decision about your future career.

What Is Company Research?

Company research involves gathering information about a potential employer or industry. This can include looking at their history, mission statement, values, products/services, market share, customer reviews, etc. Doing this type of research can help you decide if the company/industry is a good fit for you. It also gives you insight into what kind of work environment and culture they have and what type of roles they are hiring for.

Why Is Company Research Important?

Researching companies and industries before applying for jobs is important because it allows you to get an idea of what working there might be like. You can learn about the company culture, values, team dynamics and more — all things that could influence your decision to apply or accept an offer if one is made. Additionally, researching companies allows you to tailor your resume and cover letter to the specific job and company, as well as prepare for interviews. Doing research also helps you build relationships with hiring managers and other people in the industry.

How to Research Companies and Industries

Researching companies and industries doesn’t have to be a daunting task. There are simple steps that you can take to make sure that you’re gathering useful information.

Here are some tips:

1. Start with the basics:

Check out the company website, read press releases, and search online for reviews or articles about the company/industry.

2. Network:

Talk to people who work at or have worked at the company/industry you’re researching. Ask them questions about their experience working there, what they like/dislike, what opportunities exist etc.

3. Get creative:

Look for podcasts, videos or webinars featuring representatives from the company/industry you’re researching. This will give you more of an insider look into what it would be like to work there or in that particular field of work.

4. Follow up:

Don’t be afraid to reach out to someone after your research is complete — send a thank you note or follow up with questions. This will show that you’re interested in the company and demonstrate your commitment to learning more about the industry.

Researching Companies

I remember when I was just starting out in my career and researching companies and industries was something I had to do quite often. It felt difficult at first, but I quickly realized that it was something that was incredibly important for me to do if I wanted to make an informed decision about what job opportunities were available to me.

I started by doing some basic online research, reading articles, press releases, customer reviews etc. This gave me a good overview of what the company/industry was like. Then I started networking with people who worked in the same industry. They were able to provide valuable insights into what it would be like to work there and what roles might be available.

I also took advantage of podcasts, webinars and videos featuring representatives from the company/industry — these gave me a more personal look at what working there might be like. Finally, when all my research was complete, I reached out to someone at the company with my thank you note and follow up questions — this helped build relationships with hiring managers which has been very beneficial for my career.


Researching companies and industries is an important part of the job search process. It allows you to gain an understanding of what working for them would be like and what opportunities may be available. By taking the time to research companies and industries, you can make an informed decision about your future career and set yourself up for success.